Creative Mindset
Expert Solutions
-Carolina P. Escobar
My Story
30+ years of dedicated experience in the design and print industry.
Bringing a wealth of knowledge in design principles, digital art, production procedures, and industry terminologies. My skills include a strong understanding of design repeats in Photoshop and Illustrator, along with the ability to predict and implement the latest industry trends for bottom-line results. I pride myself on being an innovative, communicative team player with a focus on individual performance and the ability to effectively multitask to meet customer needs.
Proficient
Staying updated with current design trends, and possessing the ability to iterate designs based on constructive feedback. Additionally, time management, project organization, and strong problem-solving skills are essential for delivering high-quality work within deadlines.
Communication
Bridging the gap between creative ideas and client expectations. This involves active listening to understand client needs, and conveying those needs through compelling visual narratives.
to articulate their concepts clearly, whether verbally or in writing, and be receptive to feedback for continuous improvement.
Innovative
develop visually compelling and functional solutions that stand out in a crowded market. This involves combining art with technology to communicate ideas through images and layouts for both print and digital media.
Solutions
Strategy
It begins with a deep dive into understanding the project's goals and the target audience. This initial phase involves gathering information and analyzing the client's needs. Research is critical here—I explore existing visual trends, competitor designs, and relevant themes that resonate with the intended message.
Execution
With a solid concept in hand, I proceed to the design execution phase, where I use graphic design software to bring my ideas to life. Attention to detail is the key, as I focus on typography, color harmony, and composition to ensure that the design communicates effectively.
It’s all about a dialogue
A few words from clients.
For my last-minute projects, I know I can count on Carolina to deliver and execute a design in a timely and efficient manner. I am always more amazed by the results.
Benjamin Jones, Owner
Premier Restaurant Lounge
Her execution is amazing, consistently delivering high-quality work even before my deadlines.
She immediately understands my style and needs, and I am always more amazed by her results.
ElijahWells, CEO
IGen Film Festival
Carolina has done impeccable work for my company. When I opened my business, she understood the creative direction needed to create my logo and brand identity.
Michelle Hurtado, Owner
Lovely Locks Parties
